NOORÈLLE is a prestigious Canadian brand known for its exquisite designs that blend modern elegance with a touch of artistic flair. Our jewelry is designed to empower individuals to express their unique sense of style and embrace their individuality.

NOORÈLLE is a new level of sophistication in jewelry design,inspired by the timeless beauty of art, bringing together elements of diverse cultures and styles to create a truly unique and luxurious experience. We create for women who crave distinctive style, our unique designs blend modern style with classic elegance, creating the perfect balance of trendsetting and timeless.

Our pieces are designed for women who know what they want and aren't afraid to make a statement. Whether you're looking for bold, eye-catching pieces or subtle accents to elevate your everyday look, NOORÈLLE has something for every style. Our unique designs empower women to express their unique personalities and stand out from the crowd, while our commitment to quality and craftsmanship ensures that each piece is a timeless work of art. Join us in celebrating the beauty of being truly unique with NOORÈLLE.

I enjoy designing jewelry that emphasizes a woman’s individuality and speaks volumes about her power and uniqueness


Origin of the NOORÈLLE Name

NOORÈLLE is a fusion of the names of two multigenerational women, the founder and her daughter. NOOR is an abbreviation of Aynur and signifies light in the Azerbaijani language. ÈLLE stands for Sibelle, her daughter's name, meaning "She" in French.

About Aynur Jahan

Art has always played a prominent role in the life of NOORÈLLE's founder, Aynur. From her youth until today, she has spent most of her time ingesting vivid colors and chic concepts. Originally born in Baku, the Azerbaijan architectural capital, Aynur would carefully observe her mother weaving traditional carpets. Little did she know then that those patterns would broaden her mind and form a gateway for exploring the colors of other cultures within the world.

Supporting her husband's diplomatic career and own education pursuits, Aynur learned to become a citizen of the world. She broke down barriers to crafts and cultures by traveling and living in different countries and continents. Everywhere she explored, she'd nurture the keepsakes, patterns, and memories from some of the world's most creative communities.

However, working as an executive education professional, she felt limited in expressing her artistic side. To soothe her satisfaction and create a meaningful way of expression for modern women, she'd dedicate her downtime to design. Today you can find Aynur working from Toronto, creating enriching art pieces, where she lives with her husband, two children and dog.